Page 32 - NORTON cutting-off and grinding wheels - industrial

INTRODUCTION 32
NEW BRAND INVESTMENT FOR NORTON
Our goal for 2013 is to strengthen our global
position with a further defined brand presence,
leveraging Norton’s innovative excellence
and reinvigorating all touch points through
a unified brand experience.
NEW PACKAGING TO STRENGTHEN BRAND PRESENCE AND PRODUCT DIFFERENTIATION
New and improved graphics and communication differentiates product types, Good, Better, Best
tiering and product specifications.
NEW STYLE MARKETING
COLLATERAL THAT CONVEYS
TECHNOLOGICAL EXCELLENCE
New style marketing collateral
reinforces our leading abrasive
position with unparalled
innovation and technological
excellence.
INTRODUCTION
CUTTING-OFF& GRINDINGWHEELS
COATEDABRASIVES& BEARTEX
BONDEDABRASIVES
SUPERABRASIVES
DIAMONDTOOLS
CLEANING,POLISHING& MASKING
PERSONALPROTECTIONEQUIPMENT
TECHNICALINFORMATION